Frequently Asked Questions
Does Athenea need a Data Scientist to manage the tool?
No. Athenea can be managed by any business profile, not necessarily with a technnical background.
Is data needed at an individual user level?
No, Athenea only needs aggregated data, not user-level data
Can Athenea explain offline sales as well as online sales?
Yes, the model can explain separately online sales and offline sales. Also it can explain sales aggregatedly (online + offline)
Can Athenea explain the cross-channel effect (impact of digital into offline sales)?
Yes, Athenea can offer these results.
Can other variables apart from sales be modeled?
Yes. Some examples are visits, app downloads, leads, etc.